Excerpts from a conversation with Linda Schuster, President of QtheAgency.
One-to-one marketing is a different twist on traditional marketing efforts. It’s about gaining share of customer rather than share of market. Let’s say you have 50% of the market. Of course, you’re always trying to gain more market share so you’ll have more leadership in the industry—and more people buying your product.
With one-to-one marketing you’re not just concentrating on your market share, but also the share of each of your customers. You’re gaining more business with your current customers, and making a lot more money from your 50% of the market.