It All Depends on the Execution
When doing print ads, broadcast spots, web videos and nearly every kind of creative project that requires on-camera or in-studio talent, there’s one question our clients seem to ask every time— Can we use our actual employees / students / customers or should we use actors / models?
It’s a tricky one to answer—and really depends on the situation. Below you’ll find a few of the reasons for each.
- For testimonials, it’s always best to use non-actors who can relate their personal stories. They add the air of realism (which is the whole point of a testimonial, right?) That being said, it’s also best not to give non-actors a script to read from. More than likely it will sound stilted and rehearsed, which defeats the whole purpose of using real people. Let your people speak from their hearts, off the top of their heads. They will not only feel more comfortable, but much more genuine as well. Read more…