The Secrets of Marketing to Seniors
As the Baby Boomer generation grows older, the senior age group has become the largest in the US in terms of size and percent of the population. With that share of the market comes great buying power. In fact, today 77% of the country’s wealth is controlled by senior citizens. They’re living longer and becoming more active. That’s why, now more than ever, understanding how and why they buy is critical to any company hoping to maximize their marketing efforts.