Everyone in the marketing arena must evaluate creative concepts from time to time. The agency places boards or layouts or ideas on the table and asks, “So, do you like it?” And the answer to that question is … it doesn’t matter if you like it. The only thing that matters is, will it work?Will it perform? Will it produce the desired result?
There are some objective measurements that can help predict a creative concept’s effectiveness. Just follow these six simple guidelines,you’ll know if you’ve got a winner. Read more…
We hear it all the time – “I want to be #1 on Google!” Or “I’m not getting enough web traffic!” These are lofty (and achievable) goals, but neither are a simple fix. We often encounter the misperception that everything in the web world is easy, fast and cost-effective, when in reality to have a successful online image and continued growth it’s quite the opposite.
Having a website is important and a great tool to project your thoughts, services and products to the world. However, you cannot expect that millions of people are going to instantly start reading your blog, buying your products or knocking on your door to use your services just because you now have a great new website.