Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater. To help take advantage of this enormous user base, Facebook developed an advertising platform—called simply Facebook Ads—to help businesses, brands and organizations generate more awareness and better reach their target audiences.
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By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about programming. In fact, we always recommend seeking the help of an SEO professional to take full advantage of all the benefits of optimization. There is, however, a more accessible way to get the SEO ball rolling—add keywords to your copy. It’s one of the simplest things you can do to help boost your rankings. You don’t need a programmer. You won’t have to learn the complexities of back-end coding. With just a little thought and research, you can make an impact—and here’s how.
Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on their web agency or a programmer to make even the smallest changes to their sites, now CMS makes many changes as easy as editing a Microsoft Word document. However, this increased access and control can also bring a few pesky (but easily avoidable) challenges. The most prevalent of these is changing content without thinking about how it might alter the design, layout and look of the site.
At the Q, we spend a lot of time making sure your site looks great and functions perfectly before it’s launched. We want all the pieces to fit together. We want the best keywords to be included in the copy in all the right places. However, sometimes with a CMS component what may seem like a simple change can end up being a big one that can alter a site’s look, feel and function.
Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help.
Digital media audits assess your current digital initiatives and assets to identify resources and opportunities for increased effectiveness and engagement. For companies using websites, apps, social media, blogs, and email marketing, these audits offer an invaluable analysis that can reveal the strengths and weaknesses of your digital marketing efforts.
There are lots of good reasons for a website redesign, whether it’s a rebranding effort, moving to a Content Management System (CMS), or your site is getting lackluster results. A new design is a great way to energize your creative while also transforming your site into a true lead generator.
1% of global Internet users research products online before purchasing a product or service.
Are you considering redesigning your website? Every now and then your website needs a refresh. A redesign can be a huge success – or it could fail terribly. After all, it’s a long and tedious process. Website redesign is just as much about functionality as design.
Find out what questions you should be asking and areas that are critical to a successful redesign process in Quantum’s latest eBook 5 Steps to Enhance Your Business Website.
We hear it all the time – “I want to be #1 on Google!” Or “I’m not getting enough web traffic!” These are lofty (and achievable) goals, but neither are a simple fix. We often encounter the misperception that everything in the web world is easy, fast and cost-effective, when in reality to have a successful online image and continued growth it’s quite the opposite.
Having a website is important and a great tool to project your thoughts, services and products to the world. However, you cannot expect that millions of people are going to instantly start reading your blog, buying your products or knocking on your door to use your services just because you now have a great new website.