Your hands are sweaty, your heart racing, and your stomach churning! The vast majority of individuals fear the thought of standing in front of a large audience and delivering any type of formal speech, especially when it involves persuasion...
Everyone in the marketing arena must evaluate creative concepts from time to time. The agency places boards or layouts or ideas on the table and asks, “So, do you like it?” And the answer to that question is, it doesn’t matter if you like it...
There are two big things to remember when writing copy for billboards: keep it short and make it simple. With outdoor advertising, your target audience is focused on something other than your message—the road...
When doing nearly every kind of creative project that requires on-camera or in-studio talent, there’s one question our clients seem to ask every time— Can we use our actual employees / students / customers or should we use actors / models?...
One-to-one marketing is a different twist on traditional marketing efforts. It’s about gaining share of customer rather than share of market. Let’s say you have 50% of the market...
Employee retention has always been a fundamental factor in company profitability. The less turnover you have, the less you’re paying in recruitment and training costs...
We hear it all the time – “I want to be #1 on Google!” Or “I’m not getting enough web traffic!” These are lofty (and achievable) goals, but neither are a simple fix...
It’s no secret that the two main social media sites, Facebook and Twitter, are influencing not only the way we communicate and connect but how we make decisions. And that has big implications for corporations and companies who have an online presence...
More and more organizations are realizing the value of Public Relations. However, few public relations professionals actually understand the theoretical concepts behind the communications they send out...
By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about...