It’s no secret that the two main social media sites, Facebook and Twitter, are influencing not only the way we communicate and connect but how we make decisions. According to Chadwick Martin Bailey, the author of a recent study in connection with iModerate Research Technologies, consumers are “67% more likely to buy from brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook.” These figures have big implications for corporations and companies who have an online presence.
We hear it all the time – “I want to be #1 on Google!” Or “I’m not getting enough web traffic!” These are lofty (and achievable) goals, but neither are a simple fix. We often encounter the misperception that everything in the web world is easy, fast and cost-effective, when in reality to have a successful online image and continued growth it’s quite the opposite.
Having a website is important and a great tool to project your thoughts, services and products to the world. However, you cannot expect that millions of people are going to instantly start reading your blog, buying your products or knocking on your door to use your services just because you now have a great new website.
Employee retention has always been a fundamental factor in company profitability. The less turnover you have, the less you’re paying in recruitment and training costs. That’s why employers should use surveys and exit interviews to determine how current employees feel—and why ex-employees chose to leave.
Exit Interviews – Most companies already use some form of exit interview, however, the problem lies in that people rarely are completely honest when it’s their former employer asking the questions. Read more…
Excerpts from a conversation with Linda Schuster, President of QtheAgency.
One-to-one marketing is a different twist on traditional marketing efforts. It’s about gaining share of customer rather than share of market. Let’s say you have 50% of the market. Of course, you’re always trying to gain more market share so you’ll have more leadership in the industry—and more people buying your product.
With one-to-one marketing you’re not just concentrating on your market share, but also the share of each of your customers. You’re gaining more business with your current customers, and making a lot more money from your 50% of the market.