Social Media Influences Customer Buying Habits

It’s no secret that the two main social media sites, Facebook and Twitter, are influencing not only the way we communicate and connect but how we make decisions. According to Chadwick Martin Bailey, the author of a recent study in connection with iModerate Research Technologies, consumers are “67% more likely to buy from brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook.” These figures have big implications for corporations and companies who have an online presence.

Moving forward, companies that devote resources and attention to developing an online presence, especially a social media presence, will not only have a competitive edge but an ability to connect with the new social media generation and demographic. Research shows that customers and potential customers are using the feedback on Facebook, via fan pages and wall posts, and updates from Twitter to make purchase decisions. According to the same study mentioned above, “79% of consumers are more likely to recommend those that follow them on Twitter to a friend, and 60% more likely to do the same on Facebook.”

What this study reveals is the vital importance of purchase decisions and influences from social media outlets. The study also revealed “perceptions among consumers that those brands not engaging in social media are out of touch.” Many businesses are already taking advantage of the statistics found in this study. Now the question is – will you?

If you need help with your social media presence, Quantum can help. Contact Us today for a free social media evaluation.