Your hands are sweaty, your heart racing, and your stomach churning! The vast majority of individuals fear the thought of standing in front of a large audience and delivering any type of formal speech, especially when it involves persuasion...
Everyone in the marketing arena must evaluate creative concepts from time to time. The agency places boards or layouts or ideas on the table and asks, “So, do you like it?” And the answer to that question is, it doesn’t matter if you like it...
There are two big things to remember when writing copy for billboards: keep it short and make it simple. With outdoor advertising, your target audience is focused on something other than your message—the road...
When doing nearly every kind of creative project that requires on-camera or in-studio talent, there’s one question our clients seem to ask every time— Can we use our actual employees / students / customers or should we use actors / models?...
It’s no secret that the two main social media sites, Facebook and Twitter, are influencing not only the way we communicate and connect but how we make decisions. And that has big implications for corporations and companies who have an online presence...
More and more organizations are realizing the value of Public Relations. However, few public relations professionals actually understand the theoretical concepts behind the communications they send out...
By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about...
Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help....
Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on a programmer to make changes to their sites, now CMS makes many changes as easy as editing a Word document...
Every new creative project has its challenges. What’s the theme going to be? The tone? What do we need to say and what’s the best way to say it? And among all those decisions (and a thousand more) is another one we make on nearly...