For QtheAGENCY, “the new normal” means splitting time between our homes and our office, daily Zoom meetings with the entire Q-team, and more time with our dogs working-from-home coworkers. Additionally, it means helping our clients get creative to keep businesses running when face-to-face contact is...
Your hands are sweaty, your heart racing, and your stomach churning! The vast majority of individuals fear the thought of standing in front of a large audience and delivering any type of formal speech, especially when it involves persuasion...
Everyone in the marketing arena must evaluate creative concepts from time to time. The agency places boards or layouts or ideas on the table and asks, “So, do you like it?” And the answer to that question is, it doesn’t matter if you like it...
One-to-one marketing is a different twist on traditional marketing efforts. It’s about gaining share of customer rather than share of market. Let’s say you have 50% of the market...
Employee retention has always been a fundamental factor in company profitability. The less turnover you have, the less you’re paying in recruitment and training costs...
We hear it all the time – “I want to be #1 on Google!” Or “I’m not getting enough web traffic!” These are lofty (and achievable) goals, but neither are a simple fix...
It’s no secret that the two main social media sites, Facebook and Twitter, are influencing not only the way we communicate and connect but how we make decisions. And that has big implications for corporations and companies who have an online presence...
More and more organizations are realizing the value of Public Relations. However, few public relations professionals actually understand the theoretical concepts behind the communications they send out...
Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater...
As the Baby Boomer generation grows older, the senior age group has become the largest in the US in terms of size and percent of the population. With that share of the market comes great buying power. In fact, today 77% of the country’s wealth...