No matter how robust your marketing plan, or how well-established your brick-and-mortar location, a company will flounder in today’s digital world without a solid e-commerce plan. This goes beyond simply having an attractive, user-friendly website. Brand identity and digital strategy are critical to selling successfully...

When doing nearly every kind of creative project that requires on-camera or in-studio talent, there’s one question our clients seem to ask every time— Can we use our actual employees / students / customers or should we use actors / models?...