03 May Two Simple Steps to Improving Employee Retention
Employee retention has always been a fundamental factor in company profitability. The less turnover you have, the less you’re paying in recruitment and training costs...
03 May SEO 101
We hear it all the time – “I want to be #1 on Google!” Or “I’m not getting enough web traffic!” These are lofty (and achievable) goals, but neither are a simple fix...
03 May Social Media Influences Customer Buying Habits
It’s no secret that the two main social media sites, Facebook and Twitter, are influencing not only the way we communicate and connect but how we make decisions. And that has big implications for corporations and companies who have an online presence...
03 May Accounts, Excuses & Apologies: The Art of PR
More and more organizations are realizing the value of Public Relations. However, few public relations professionals actually understand the theoretical concepts behind the communications they send out...
03 May Punch Up Your Copy (and Search Ranking) with SEO Keywords
By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about...
03 May Assess Your Influence with a Digital Audit
Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help....
03 May With CMS Comes Great Responsibility
Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on a programmer to make changes to their sites, now CMS makes many changes as easy as editing a Word document...
03 May Stock Photography or Photo Shoot?
Every new creative project has its challenges. What’s the theme going to be? The tone? What do we need to say and what’s the best way to say it? And among all those decisions (and a thousand more) is another one we make on nearly...
03 May A Beginner’s Guide to Facebook Advertising
Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater...
03 May Even the Worst Super Bowl Spot Is Better than None at All
According to USA Today, the lowest rated Super Bowl spot of the over 60 spots aired was a short fifteen-second ad for a mobile game called Heroes Charge. It probably ranked so low because it was utterly forgettable rather than inherently terrible...