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  • About
    • WHO’S Q?
    • TEAM
  • Expertise
    • DIGITAL
      • Website Development
      • Digital Marketing
      • Web Search
      • Search Engine Optimization (SEO)
      • Pay Per Click (PPC)
      • Social Media
      • Facebook Advertising
      • Mobile Apps
      • Interactive Presentations
    • ADVERTISING
      • Identity and Branding
      • Collateral
      • Content Development
      • TV & Radio
      • Healthcare Marketing
    • STRATEGY & PR
      • Planning, Placement & Analysis
      • Public Relations and Promotions
      • Customer Relationship Management (CRM)
  • Work
  • Blog
  • Contact

03 May Two Simple Steps to Improving Employee Retention

Posted at 19:58h in Advertising, Commentary, HR, Marketing, Strategy & PR

Employee retention has always been a fundamental factor in company profitability. The less turnover you have, the less you’re paying in recruitment and training costs...

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03 May SEO 101

Posted at 19:57h in Advertising, Commentary, Digital, Marketing, SEO, Strategy & PR

We hear it all the time – “I want to be #1 on Google!” Or “I’m not getting enough web traffic!” These are lofty (and achievable) goals, but neither are a simple fix...

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03 May Social Media Influences Customer Buying Habits

Posted at 19:55h in Advertising, Commentary, Creative, Digital, Marketing, Strategy & PR

It’s no secret that the two main social media sites, Facebook and Twitter, are influencing not only the way we communicate and connect but how we make decisions. And that has big implications for corporations and companies who have an online presence...

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03 May Accounts, Excuses & Apologies: The Art of PR

Posted at 19:48h in Advertising, Commentary, Creative, Marketing, Strategy & PR

More and more organizations are realizing the value of Public Relations. However, few public relations professionals actually understand the theoretical concepts behind the communications they send out...

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03 May Punch Up Your Copy (and Search Ranking) with SEO Keywords

Posted at 19:40h in Advertising, Commentary, Creative, Digital, Marketing

By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about...

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03 May Assess Your Influence with a Digital Audit

Posted at 19:39h in Advertising, Commentary, Creative, Digital, Marketing

Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help....

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03 May With CMS Comes Great Responsibility

Posted at 19:37h in Advertising, Commentary, Creative, Digital, Marketing

Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on a programmer to make changes to their sites, now CMS makes many changes as easy as editing a Word document...

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03 May Stock Photography or Photo Shoot?

Posted at 19:26h in Commentary, Creative, Marketing

Every new creative project has its challenges. What’s the theme going to be? The tone? What do we need to say and what’s the best way to say it? And among all those decisions (and a thousand more) is another one we make on nearly...

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03 May A Beginner’s Guide to Facebook Advertising

Posted at 14:55h in Digital, Marketing, Strategy & PR

Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater...

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03 May Even the Worst Super Bowl Spot Is Better than None at All

Posted at 14:47h in Commentary, News

According to USA Today, the lowest rated Super Bowl spot of the over 60 spots aired was a short fifteen-second ad for a mobile game called Heroes Charge. It probably ranked so low because it was utterly forgettable rather than inherently terrible...

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