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Yep, you read that right. 2014 marks our platinum anniversary, can you believe it? And it all began with a dream and a sub-subleased space on the fourteenth floor of the Citizen’s Plaza building......
As the Baby Boomer generation grows older, the senior age group has become the largest in the US in terms of size and percent of the population. With that share of the market comes great buying power. In fact, today 77% of the country’s wealth is controlled by senior citizens......
Linda Schuster is tiny, but don’t let her stature fool you. Her marketing firm, Quantum Communications (or Q the Agency), services clients such as Brown-Forman, The University of Louisville and YUM! Brands, just to name a few......
According to USA Today, the lowest rated Super Bowl spot of the over 60 spots aired was a short fifteen-second ad for a mobile game called Heroes Charge. It probably ranked so low because it was utterly forgettable rather than inherently terrible......
Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater......
Every new creative project has its challenges. What’s the theme going to be? The tone? What do we need to say and what’s the best way to say it? And among all those decisions (and a thousand more) is another one we make on nearly every project that requires visuals—do we need a photo shoot or will stock photography (licensed, pre-shot photos) suffice? Below you’ll find an overview of the benefits and drawbacks of each....
Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on a programmer to make changes to their sites, now CMS makes many changes as easy as editing a Word document......
Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help....
By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about programming......
More and more organizations are realizing the value of Public Relations. However, few public relations professionals actually understand the theoretical concepts behind the communications they send out......
For QtheAGENCY, “the new normal” means splitting time between our homes and our office, daily Zoom meetings with the entire Q-team, and more time with our dogs working-from-home coworkers. Additionally, it means helping our clients get creative to keep businesses running when face-to-face contact is...
No matter how robust your marketing plan, or how well-established your brick-and-mortar location, a company will flounder in today’s digital world without a solid e-commerce plan. This goes beyond simply having an attractive, user-friendly website. Brand identity and digital strategy are critical to selling successfully...
We’ve received a few emails from clients lately concerning the speed of their websites. We can assure you it’s most likely not the site itself, but rather the internet as a whole that’s currently experiencing a slowdown....
To celebrate International Women’s Day, we sat down to interview two of our favorite women: and two of Q’s three partners: president, Linda Schuster, and vice president, Patty Marguet. See what they had to say about being the women in charge for the last 26...
Small Louisville agency with big personality seeks a Digital Marketing Specialist to manage, optimize and implement current digital strategies for new and existing campaigns. ...
Your hands are sweaty, your heart racing, and your stomach churning! The vast majority of individuals fear the thought of standing in front of a large audience and delivering any type of formal speech, especially when it involves persuasion...
Everyone in the marketing arena must evaluate creative concepts from time to time. The agency places boards or layouts or ideas on the table and asks, “So, do you like it?” And the answer to that question is, it doesn’t matter if you like it...
There are two big things to remember when writing copy for billboards: keep it short and make it simple. With outdoor advertising, your target audience is focused on something other than your message—the road...
When doing nearly every kind of creative project that requires on-camera or in-studio talent, there’s one question our clients seem to ask every time— Can we use our actual employees / students / customers or should we use actors / models?...
One-to-one marketing is a different twist on traditional marketing efforts. It’s about gaining share of customer rather than share of market. Let’s say you have 50% of the market...